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Pensacola, Florida
850.610.2576
Your DNA is specific to you,
so should your financial plan.
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Your DNA is specific to you,
so should your financial plan.
We are a fee-only, independent, fiduciary, boutique firm.
I serve our clients in and around Pensacola, Florida in face-to-face meetings, and nationally through virtual online meetings.
I work with you to customize a financial plan just for you, your financial situation, and goals. I provide tailored objective advice, designed to give you the confidence to pursue your dreams, passions, and to live life richly. If you would like to find out how I can help you, feel free to schedule a phone call or face-to-face meeting with me. I look forward to getting to know you. – Lee Dulion
Schedule a Meeting
FEE ONLY
Our only compensation is what our clients pay us. No commissions, bonuses, award trips, kickbacks or pay to play.
We are never compensated on the investments we recommend. We simply offer transparent, honest, effective and conflict free advice.
INDEPENDENT
We have no financial affiliations or obligations with any bank, brokerage firm, insurance, investment, or mutual fund company. We are not incentivized to sell our clients anything or pressured to hit a sales or new asset quota. We are free to do what is best for you. Our only boss is you.
FIDUCIARY
You deserve unbiased advice. We sign a fiduciary oath with you, as we have an ethical and legal obligation to place your interests ahead of our own. Fiduciaries are required to do so, yet of the roughly 299,942 advisors in the U.S., less than 23% are fiduciaries and legally required to always put your interests first.
Key Topics of Our Financial Planning Services
Investment
Planning
- Low-cost investments
- Globally diversified
- Tax efficient portfolios
- Rules based rebalancing
Retirement
Planning
- Budgeting & savings strategy
- 401k/403b/457/HSA/TSP
- Social Security optimization
- TRAD/ROTH/SEP/SIMPLE IRA’S
Insurance
Planning
- Life insurance
- Disability insurance
- Home & Auto insurance
- Long Term Care insurance
Tax
Planning
- ROTHS & LIRPS
- ROTH conversions
- Tax loss harvesting
- Tax efficient strategies
Estate
Planning
- Wills & Trusts
- Probate
- Wealth transfer
- Gifting
Comprehensive Financial Planning
Every client should have a financial plan, no matter the individual or stage of life. Everybody has different goals and values, so your plan should be specific to you.
Our ongoing comprehensive financial planning service is a long term relationship during which we establish an organized view of your current financial situation. We define and clarify your goals and values, and then devise a strategy tailored to your person situation.
Investment Management
You have many options when it comes to investing. Not sure where to invest or how to invest? Don’t have the time or the desire to manage your own investments? If you are looking for professional objective advice to help you build your overall investment portfolio, we can help.
Our investment management services involve crafting a unique investment portfolio to fit your goals, financial DNA (risk tolerance), time horizon, and personal values. Our investment approach is disciplined, evidence-based, and built on a set of core principles backed by decades of academic research.
Once you accept our portfolio recommendations, the strategy is implemented and monitored on an ongoing basis to ensure that as your personal situation and/or the market changes, we make adjustments to keep your assets in balance.
Financial Urgent Care
What if you have a very specific problem that needs solving? Or maybe some reassurance that what you’re doing is correct (a professional second opinion.) Our Financial Wellness Check-up, is for those that feel comfortable managing their family’s financial wellness, but desire expertise in specific areas.
Some clients just want us to look into a specific topic for them such as education funding or tax-efficient investment portfolio construction. For these types of engagements, we charge an hourly fee. During this meeting, we will be able to have an open discussion about the most pressing topics in your life that you are interested in working through.
What’s Your Financial DNA?
Let’s Talk about Risk
Subjective risk questionnaires nearly always miss the mark.
The old way of assessing risk, stereotyping investors with subjective semantics, simply doesn’t work.
That’s why DNA Wealth Management utilizes something called the “Risk Number”, which is built upon a Nobel Prize-winning framework.
The investor's chief problem – and even his worst enemy – is likely to be himself. - Benjamin Graham, The Intelligent Investor
DNA Insights
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How much will my Traditional IRA be worth at retirement?
Know all about Traditional IRA You might think – “I have a long time to go before retiring, it is not necessary to save now!” This is a common blunder made by many, due … Read More
Schedule a No-Cost Introductory Meeting
Disclosures
Check the background of Your Financial Professional on FINRA BROKERCHECK
Call: (850) 610-2576
Lee Dulion
DNA Wealth Management
Wealth Management Is in Our Genes
Pensacola, Florida